OUR RESEARCH AND ANaLYSIS
In India, the total retail market for fitness as a category is valued at Rs. 4,579 Cr (US$ 0.76 billion), growing at 16-18 per cent and is estimated to cross Rs. 7,000 crore (US$ 1.18 billion) by the year 2017.
Modern retail is estimated at 28 per cent of this total market and is expected to grow by 22-27 per cent. Fitness centers are burgeoning as disposable per capita income rises and sedentary lifestyles lower immunity amongst today’s youth.
Fixation to resistance training increased amongst men and so did aerobics and strength training amongst women. Now gyms and fitness studios are on people’s smart phones. This has forced many people to do whatever they can to keep themselves fit and active and a healthy diet often tops the set of try-outs.
Heart healthy, pro-biotic, sugar-free, fat-free, low-cholesterol are some of the lines we see appearing in product packaging these days. Furthermore, muscular and toned bodies of celebrities and fashion icons coupled with healthy lifestyles are making Indian consumers embrace fitness like never before.
People are spending quite a sizeable moolah to look and feel good. The trend is encouraging people to take out time from their busy schedules and visit the gym or follow a strict workout routine in the comfort of their homes by taking personal training services.
People are coming to terms with the fact that those who exercise regularly are happier and healthier compared to those who don’t. Also, regular workouts help in reducing stress, anxiety and depression and keep a host of diseases at bay, including 13 types of Cancer. Strength, energy and stamina are the other immediate clear cut benefits that come with working out regularly.
What's The glitch?
1. Low Retaining power- People usually join gyms but do not continue it because of certain reasons with just 45-50% of renewals-
Resons of Low Retaining
Less Connect with GYM
Almost No Feedback
2. Overheads increasing by 20% annually but gym membership packages costs not more than 5-10% annually.
3. Finding a best nearby gym with affordable packages and aroma.
4. Finding the best assistant for managing your whole gym.
5. Connect with all the gym members and make them renew their plans.